It all started with a yellow jumper knitted for his brother. The siblings decided to create the iconic Italian brand Benetton in 1965.
The brand's success : its colours, its quality textiles, its various collaborations and, above all, its hard-hitting advertisements meant that the slogan " United Colors of Benetton ", the totem of its anti-racist posters, became the brand's name !
Ageless, genderless and speaking to everyone no matter where you come from.
It's timeless, it's United Colors of Benetton !