The Gantmacher family founded GANT with a simple aim: to make the world’s best shirts. At a time when most shirts were white, GANT unleashed an explosion of colour and pattern, as well as original features, such as the back-collar button, the box pleat and the locker loop, which can be used to hang the shirt in a gym locker.

Every year for over 70 years, GANT has taken the best and made it a little better. Today, GANT has broadened its horizons, but the GANT shirt remains iconic.