It all began in 1978, in the midst of the baba cool wave, when Australian surfer Brian Smith moved to Southern California with a dream.

Thanks to the founder's Australian roots and his love of sheepskin, the UGG brand was born with its iconic Classic Boot.

UGG aims to be as sustainable as the materials it uses. By investing in know-how and craftsmanship, and using quality materials that last, with transparency on animal welfare. 

Became the symbol of SoCal beach culture, then the fashion elite embraced it, and now the whole world. 

Bold, provocative and authentic, this brand is for those who refuse to be defined by convention : for those who do things their way, the only way. 

UGG : " Your fashion, our passion ! "